What Is a Website Security Certificate and What Does It Do for Your Business?
In a way, a website security certificate is like a driver’s license.
In both cases, you use it to assert identity so you can conduct your business. A website security certificate is useful for not only helping clients (your users’ web browsers) recognize your website (web server), but also for helping the users themselves identify that the website is actually your page and not the fake site of an imposter. It’s just like making an Amazon purchase — you’d want to make sure you’re on Amazon’s official site first, right? Identity is essential.
But why is identity such a big concern? It probably has something to do with the fact that cybercrime is occurring at record levels and cost businesses and consumers worldwide at least $1.5 trillion in 2018 alone. And identity theft is also soaring at unprecedented levels. Oh, and criminals like to set up fake websites to look like legitimate businesses to trick them into a false sense of security…
Do we really need to list more reasons? Well, another benefit is that a website security certificate also helps you to facilitate a secure, encrypted connection between clients and the server. Combined with the authentication benefit, this means that users can feel confident and comfortable engaging in transactions because they know that their information is protected and being shared with a verified source.
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